We build systems that observe, think, and act inside real operations.
Our focus is on systems that sit close to the business: they watch what is
happening, form opinions, and take actions. Not tools, not dashboards.
Infrastructure for decisions and execution.
Where we apply these systems
We work in domains where decisions are frequent, the stakes are real, and systems are allowed to sit at the core of how work gets done.
Architectures for systems that carry state, reason over time, and revise their own conclusions as new information arrives.
Systems that watch a domain (markets, operations, risk) and suggest or take actions based on evolving policies and constraints.
A long-term effort to give marketing a body: perception, strategy, execution, and learning running as one continuous system.
Read the marketing system brief →How we approach the work
A few constraints that shape how systems are designed, deployed, and allowed to evolve.